But You Don’t Understand!
Ever had a sales conversation with a new prospect and they just didn’t seem to understand the value of your product or service regardless of how many times we tried to explain it? Our natural tendency...
View ArticleHow NOT to Conduct a Product Demonstration
Conducting product demonstrations (in-person or virtually) is a common sales strategy. However, not everyone does it right. A colleague shared this real-life example of how NOT to conduct a product...
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